Recent Successfully Marketing Campaigns
Maven Project
The Maven Project was another campaign used to train Adobe executives on how to use Connect with all of their online meetings. The entire product team was brought together to provide Connect training to a company executive and their admin assistant. Training was also offered to their department staff. The goal was to ensure that the company executive staff was using Connect in conjunction with all of their meetings and encouraging their staff to use the product in the same way, thus saving the company millions of dollars in travel costs. The Acrobat Connect adoption program contributed to helping the company achieve their number one company goal of 2007, to reduce company travel
Research is a Must
Many people have difficult gathering data, research, information on how people use products or perceive products. Not me, I created two surveys to learn more about how Connect power users and Adobe used Acrobat Connect. The survey program was followed by focus groups and individual interviews to validate results as well as learn more about user behaviors. The results were used to prioritize product features creation, to drive product adoption, and create a whitepaper on how employees use Acrobat Connect
Connect Powertips
The dissemination of Acrobat Connect Powertips is the most fun I have had in executing a campaign. The goal of the project was to increase product adoption. This campaign was one of many incredible campaigns I was involves in producing for Adobe. This is a campaign created to help motivate users to watch and/or read a tutorial about ways Connect will make their job easier. Each campaign included a link to a Connect powertip and a game. The game allowed them to win prizes if they could answer a question. Clues to the questions were provided every time a user viewed a power tip or more information on the Connect web portal. Over 12% answered the question. This is much better than the average 2% conversion.
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